Client: Hennessy

Agency: Havas Worldwide

Very Special

A campaign to help Hennessy cement their position as a premium, versatile and unique drink. Using the IBM Watson API sentiment analysis on a user’s Twitter profile, their characteristics were matched to a cocktail containing ingredients specifically chosen to compliment their personality traits.

Role: Art Direction, Design

APMC

APMC

DMA

#HennessyLost

Hennessy Lost Fridays, an event held at the Royal Hibernian Art Gallery, was used to promote the website along side some the digital and social activations. These included projection mapping one of the walls in the gallery as well as seeing your tweet imortalised in calligraphy. The success of the event was showcased on the night by #HennessyLost trending on twitter.