Client: Kentucky Ale

Agency: Concept

A Bluegrass State

For this project, I looked at rebranding Kentucky Ale as a brand and looked at creating a social media campaing and concept for them. I took some time to research Kentucky, its people and culture. What I found was its a place of straight talking people with no pretentious attitudes. A people who embrac the simple pleasures of life. I wanted to bring this attitude to the forefront of the brand. Campion straight talk and always keep it simple. I called this a "A Bluegrass State of Mind".

Role: Art Direction, Design

Client Experience